News releases or corporate statements—how credible they are to the reader depends on the identity of the author. If it is said that the text was written by a human, then it seems much more credible to the reader. And if it is said that it was written by artificial intelligence (AI), then the reader's trust decreases.
This issue has been raised in a study by the University of Kansas, USA. The research report has been recently published in the international research journal 'Corporate Communications: An International Journal'. News releases or corporate statements—how credible they are to the reader depends on the identity of the author. If it is said that the text was written by a human, then it seems much more credible to the reader. And if it is said that it was written by artificial intelligence (AI), then the reader's trust decreases.
This issue has been raised in a study by the University of Kansas, USA. The research report was recently published in the international research journal ‘Corporate Communications: An International Journal’. Whether a news release or a corporate statement is credible to the reader, it depends on the identity of the author. If it is said that the article was written by a human, then it seems much more credible to the reader. And if it is said that it was written by artificial intelligence (AI), then the reader’s trust decreases.
The issue has been raised in a study by the University of Kansas in the United States. The research report was recently published in the international research journal ‘Corporate Communications: An International Journal’.
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